Fresh Ideas and Talent From Unexpected Places

Getting wrapped up in the day-to-day tasks of managing projects, answering emails, running a business, and producing good work sometimes leaves creatives longing for the good old days when we could just, well, create.

There’s no need to look back these days, as we’re in the midst of a yet-to-be-revealed fine art project that has brought together a wicked team of smart, insightful and talented people and it’s been a great reminder of what can be accomplished through open creative collaboration where everyone feels free to share ideas (the good and the bad), debate concepts and do what it takes to bring to life a particular vision. Not that we don’t collaborate here on a daily basis, but the synergy working with this particular influx of new creatives is revitalizing.

When our client, Samantha Bergman, came to us asking if we’d be willing to bring her artistic vision to life by letting our unbridled creative wheels roll, we immediately started brainstorming. Looking back, our ideas were OK, but they evolved into a much clearer picture when we sat together and collaborated with the client and additional creative team members we hadn’t worked with before. The initial project has evolved from a single fine art photography gig into a long-term project that not only takes us to other parts of the country, but lets us push our skills in website design, marketing, social media and more.

Before signing off, we have to give a shout out to Kyle Juall for his photography assistance and COOCOOU27 for their vast collection of mid-century modern furnishings. When Michael Merisola and Kyle came to our home to pick up a piece of vintage furniture, we had no idea our meeting would reveal unexpected talent.

It’s an exciting journey and we’ll keep the updates rolling.

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