We all have a choice

preventionfocus-logoWe all have the ability to choose, yet sometimes positive choices aren’t always clear. Our client, Preventionfocus, is dedicated to helping adults and children make positive choices that positively impact their lives and the community.

We just launched their new website – the third site we’ve created for them to keep their online presence current – with the goal of clearly describing their mission and services and promoting their value. The challenge was how to succinctly tell their story of focusing on prevention while being a portal to crisis services for those in need.

We’re not done just yet. Next in line are feature videos and photos showcasing their clients and programs and coordinating social media for maximum community outreach.

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We all need a little inspiration

This link was originally posted on International Women’s Day and I think it’s worth including in the stream. Whether we like to admit it or not, designers don’t work in a vacuum. At least I find myself in a creative rut when I don’t get out and look around. Keeping in touch with other creative’s work inspires me and the team.

Here’s a brief compilation of the women designers whose work influences me and keeps me excited about design and it’s relevancy to society and business. Not on this particular list, but the designer who inspired me the most as I embarked on my career in Southern California, April Greiman. Hey, it’s International Women’s Day and we rock in a unique way.

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Everybody Needs to Find Their Way

Last year at this time, our client, Sodexo, was reaching the final stretch of their new, modern building construction. This new state-of-the-art building would house the Buffalo service center employees and move all operations from three separate office buildings into one. Gone would be the traditional cubes and tidy corridors. In their place, a completely open floor plan with centralized offices and plenty of collaboration areas.

One of the first problems to be solved was how were hundreds of employees going to navigate through the new complex. Secondly, how would the established corporate (Europe-based) brand be implemented to meet the needs of this regional, American office place.

Working closely with the Sodexo facilities team, key areas of navigation were determined and we began the process of designing signage that complied with the brand, identified area groupings, showed the way, was updatable and complemented the modern elegance of the building.

We searched high and low for certain products – personal nameplates that matched our specific design, steel wall mounts for wayfinding and conference room signs – with no luck. This  gave us the chance to work with local manufacturers to design and develop custom pieces. Results were a win-win-win.

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