Last week we attended a fundraiser for a client for whom we had recently launched a new website. It was refreshing to have the time to stand by the bar and engage in a rambling conversation that flowed from one off-beat subject to another. Suddenly, our client mentioned he was going through our online portfolio and the big revelation he had was that we are storytellers. Exactly. He got it.
As he moved from the topic of one client to another, from identity to websites, he understood our work, he got the meaning – the message is the most important nugget of information and that’s what we focus on first. From there we have a foundation to design from – and to tell a story.
Stories enlighten, bring us together, captivate. Logos condense a story into a simple, memorable mark. Photography, typography, graphics and words explain a story in print and websites. Environmental graphics tell a story and guide. All the pieces come together to create an experience that reflects a client’s business. A brand.
We may not be sitting around a campfire or standing on a stage telling a story, but the visual stories we tell are just as intriguing…and vital to any business.
Photo: Robin Cox
Not far into the development of iKoss Consulting’s new website design, it became apparent we needed to sit down with the client and listen to their story. Not only the obvious story of the direction and growth of their business, but those little gems of insight that are revealed through casual conversation. And we couldn’t wait to sit down and chat.
iKoss Consulting has been a client of ours since 2002 when we first developed their logo and first website. We’ve kept in touch with Blair and Jen Koss over the years and have always admired their ability to stay focused on a goal and achieve what they set out to accomplish. Plus, they’re intelligent, interesting and a lot of fun to be with.
After an afternoon filled with stories and laughs it became obvious we had to tell their story through their people, with Blair and Jen front and center. The consultants at first were a little hesitant to be subjects of a photo shoot, but after a glass of good Pinot they were fine. As we continued to shoot throughout the day, the group’s camaraderie and love for what they do was reflected in the camera lens.
Since the one requirement in building the site was to do so within the Microsoft 365 environment, which is very restrictive and makes most designers cringe, the images became the driving force of the site and social media channels.
Without taking the time to just sit back and listen to the client, we wouldn’t have learned that iKoss is people – people who work hard as a team to guide their clients through change.
To see the team in action check out ikoss.com