Adding Value Through Workplace Design

Imagine employees walking into your building excited to be there because the workplace environment inspires them.

Imagine leaving a lasting impression on clients and business associates because the hallways and conference rooms made them feel like they were working with a very special company.

Well executed environmental graphics add value to a business

Especially when they have meaning.

For example, a client of ours was planning to celebrate the one-year anniversary of their new office. To commemorate the new Buffalo office, they wanted to create a custom wall sculpture that would somehow reflect the region.

Through some research on the area we learned their new building was in the vicinity of the factory where the Curtiss-Wright P40 Warhawk airplanes were built by Rosie the Riveters during WWII.

Focusing on that bit of history, we built a custom wing replica with historical photos and content incorporated into the piece.

It is well made, serves a purpose, and serves to better the company’s impact on their visitors.

So the point is, the unveiling to the employees was a huge success because it will now leave lasting impressions on those who work at, and visit the office.

People lined up to read the historical information, view the images up close, and take photos of the piece. The client told us “Wall art is a hit…looks wonderful. We had about 50-60 people for the reveal. The Buffalo history is very popular for people taking photos. Awesome job and thanks for a great design.”

Why wouldn’t you want to keep your company in the forefront of clients, employees and associates minds? POSITIVE IMPRESSIONS ARE INVALUABLE.

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Stainless steel wing ready for rivets, above. Finished piece, below.

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3 things to think of when considering an environmental design project

  1. Establish the end goal

Is it wayfinding graphics to direct people? To educate, commemorate, or inspire visitors or employees? Looking to add a wow factor to make a lasting positive impression?

Whatever it is that you are trying to accomplish with your design project, be sure that it stays focused with the end goal in mind.

  1. Have the design match the goal

Make sure what you’re seeking solves the problems at hand. After all, design is creative problem solving and if the design doesn’t solve the problem of the initial goal, it’s a fail.

  1. Be sure the project can be accomplished

Work with an innovative group, like us, that will go the extra mile to get the job done. People  that research, explore unique ideas, and design custom pieces to make an impression.

Our custom environmental art pieces meet the specific needs of our clients. Each piece is unique and designed with the end goal and audience in mind.

To set up a consultation call contact us at hello@secretvalleylabs.com

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Fresh Ideas and Talent From Unexpected Places

Getting wrapped up in the day-to-day tasks of managing projects, answering emails, running a business, and producing good work sometimes leaves creatives longing for the good old days when we could just, well, create.

There’s no need to look back these days, as we’re in the midst of a yet-to-be-revealed fine art project that has brought together a wicked team of smart, insightful and talented people and it’s been a great reminder of what can be accomplished through open creative collaboration where everyone feels free to share ideas (the good and the bad), debate concepts and do what it takes to bring to life a particular vision. Not that we don’t collaborate here on a daily basis, but the synergy working with this particular influx of new creatives is revitalizing.

When our client, Samantha Bergman, came to us asking if we’d be willing to bring her artistic vision to life by letting our unbridled creative wheels roll, we immediately started brainstorming. Looking back, our ideas were OK, but they evolved into a much clearer picture when we sat together and collaborated with the client and additional creative team members we hadn’t worked with before. The initial project has evolved from a single fine art photography gig into a long-term project that not only takes us to other parts of the country, but lets us push our skills in website design, marketing, social media and more.

Before signing off, we have to give a shout out to Kyle Juall for his photography assistance and COOCOOU27 for their vast collection of mid-century modern furnishings. When Michael Merisola and Kyle came to our home to pick up a piece of vintage furniture, we had no idea our meeting would reveal unexpected talent.

It’s an exciting journey and we’ll keep the updates rolling.

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Learn more about Secret Valley Media Labs.

Jen Koss and Kim Cox

Just Sit Back and Listen

Not far into the development of iKoss Consulting’s new website design, it became apparent we needed to sit down with the client and listen to their story. Not only the obvious story of the direction and growth of their business, but those little gems of insight that are revealed through casual conversation. And we couldn’t wait to sit down and chat.

iKoss Consulting has been a client of ours since 2002 when we first developed their logo and first website. We’ve kept in touch with Blair and Jen Koss over the years and have always admired their ability to stay focused on a goal and achieve what they set out to accomplish. Plus, they’re intelligent, interesting and a lot of fun to be with.

After an afternoon filled with stories and laughs it became obvious we had to tell their story through their people, with Blair and Jen front and center. The consultants at first were a little hesitant to be subjects of a photo shoot, but after a glass of good Pinot they were fine. As we continued to shoot throughout the day, the group’s camaraderie and love for what they do was reflected in the camera lens.

Since the one requirement in building the site was to do so within the Microsoft 365 environment, which is very restrictive and makes most designers cringe, the images became the driving force of the site and social media channels.

Without taking the time to just sit back and listen to the client, we wouldn’t have learned that iKoss is people – people who work hard as a team to guide their clients through change.

To see the team in action check out ikoss.com