Last week we attended a fundraiser for a client for whom we had recently launched a new website. It was refreshing to have the time to stand by the bar and engage in a rambling conversation that flowed from one off-beat subject to another. Suddenly, our client mentioned he was going through our online portfolio and the big revelation he had was that we are storytellers. Exactly. He got it.
As he moved from the topic of one client to another, from identity to websites, he understood our work, he got the meaning – the message is the most important nugget of information and that’s what we focus on first. From there we have a foundation to design from – and to tell a story.
Stories enlighten, bring us together, captivate. Logos condense a story into a simple, memorable mark. Photography, typography, graphics and words explain a story in print and websites. Environmental graphics tell a story and guide. All the pieces come together to create an experience that reflects a client’s business. A brand.
We may not be sitting around a campfire or standing on a stage telling a story, but the visual stories we tell are just as intriguing…and vital to any business.
Photo: Robin Cox